FOR T.Y.B.B.A. ITM

Shree P.M. Patel Institute of Business Administration

Academic year 2012-13

Assignment Question

                                Issue Date- 29^st June 2012

Submitted by Student on 1^st to 5^th August 2012

Subject- Leadership skill for management

                                                         

1.      What do you mean by Leader? Write detail  note on Trait theory of Leadership.

2.      For Effective leader which qualities are required. Write detail note on  5 Effective leaders Biography.

3.      Write detail note on behavioral theory of Leadership

4.      Write detail note on leadership techniques for building high-performing teams in company.

5.      Write about Leadership style. Write detail note Participate leadership style.

6.      What do you mean by Delegation? Write detail note on Pros and Cons of delegation

7.      Write detail note on leadership training program.

8.      What do you mean by leadership? Write detail note on behavior and situational theories of leadership

9.      What Do you mean by ethics? Write detail on ethical Leader with suitable Example.

                                                                      By Prof. Snehal Makawana 

FOR T.Y.B.B.A. ISM

Shree P.M. Patel Institute of business Administration

Academic year 2012-13

Assignment Question

                                                              Issue Date- 29^st June 2012

     Submitted by Student on 1^st to 5^th August 2012

Subject- Marketing Management

1.      What do you mean by marketing? Write detail note on Company orientation towards market place

2.      How Marketing is different from selling. Give importance of marketing in today’s world.

3.      Explain briefly what is meant by the term “Marketing mix”

4.      Companies can apply the New Product Development (NPD) process to convert ideas into marketable products. Identify and describe the steps in the NPD process to show how the process works with appropriate example.

5.      There are various individual/‘psychological’ influencers, as well as ‘social’ influencers which influence and affect consumer behavior. Identify three (3) psychological influencers, and three (3) social influencers.

6.      Buying decision making process- Write indetail note

7.      Write detail note on Classification of product

8.      Elaborate word marketing. Marketing research process.

9.      What do you mean by Product? Product life cycle and its strategies.

10.    Write detail note on Types of marketing research 

                                                                               By Prof. Snehal Makawana  

Shree P.M. Patel Institute Of Business Administration
Academic Year 2012-13
Time Table

                                         Prof. Snehal Makawan

Time	Monday	Tuesday	Wednesday	Thusday	Friday	Saturday
8:00 to 8:45
8:45 to 9:30				M.M  TYBBA ISM	M.M  TYBBA ISM	M.M  TYBBA ISM
9:30 to10:15	Off Mgt.   TY BBA ISM	LS for Mgt. TYBBA ITM	Off Mgt.   TY BBA ISM			LS for Mgt. TYBBA ITM
10:15 to 10:45	Recess
10:45 to 11:40		Off Mgt.   TY BBA ISM		LS for Mgt. TYBBA ITM
11:40 to 12:30					A/c    SYBBA Gen.
12:30 to 1:20
1:20 to 1:50	Recess
1:50 to 2:40				I.A.E.  /   SYBBA ITM
2:40 to 3:30	A/c      SYBBA Gen		I.A.E.  /   SYBBA ISM		A/c      SYBBA Gen

FOR B.B.A(ISM) STUDENTS

DEFINITION OF MANAGEMENT

1)  According to Peter F. Drucker defines, “Management is an organ; organs can be described and defined only through their functions.”

2) According to Henry Fayol, “To manage is to forecast and plan, to organize, to compound, to co-ordinate and to control”

3) According to Harold Knoontz, “Management is the art of getting things done through and with people an informally organized group.”

4) According to F.W. Taylor, “Management is the art of knowing what you want to do and then seeing that it is done in the best and cheapest way.”

5) Dr.James Lundy, “ Management is principally a task of planning,  coordinating, motivating and controlling the efforts of others towards a specifics objectives. It involves the combining of the traditional factors of production (land, labour and capital) in an optimum manner, paying due attention, of course to the particular goals of the organisation”

6) As per J.N. Schulze, “ Management is the force which leads, guides, and directs an organisation in the accomplishment of a pre-determined  object.”

7) The American Management Association, “The art of getting things done through other people.”

8) John F. Mee, “Management is the art of securing maximum results with a minimum of efforts so as to secure maximum prosperity for the employer and employee and give the public the best possible services”

9) Louis Allan, “Management is what a manager does”

10) “Management is the process involving planning, organizing, staffing, directing, and controlling human efforts to achieve stated objectives in an organisation”.

Thus, management is the group of activities which make plans, arrange the resources and try to achieve the objectives. In other words, management is the process of planning, organizing, staffing, directing, and controlling of the operations to achieve specified objectives.