FOR T.Y.B.B.A. ISM

Shree P.M. Patel Institute of business Administration

Academic year 2012-13

Assignment Question

                                                              Issue Date- 29^st June 2012

     Submitted by Student on 1^st to 5^th August 2012

Subject- Marketing Management

1.      What do you mean by marketing? Write detail note on Company orientation towards market place

2.      How Marketing is different from selling. Give importance of marketing in today’s world.

3.      Explain briefly what is meant by the term “Marketing mix”

4.      Companies can apply the New Product Development (NPD) process to convert ideas into marketable products. Identify and describe the steps in the NPD process to show how the process works with appropriate example.

5.      There are various individual/‘psychological’ influencers, as well as ‘social’ influencers which influence and affect consumer behavior. Identify three (3) psychological influencers, and three (3) social influencers.

6.      Buying decision making process- Write indetail note

7.      Write detail note on Classification of product

8.      Elaborate word marketing. Marketing research process.

9.      What do you mean by Product? Product life cycle and its strategies.

10.    Write detail note on Types of marketing research 

                                                                               By Prof. Snehal Makawana