Strategic
management
BBA
4th year
Unit
1
Introduction to strategic planning
Evolution
Why strategic planning
Nature and scope
Difference between strategic decision,
administrative decision and operational decision
Unit 2
Strategic intent and vision
Concept anf core competence
Capabilities and organizational learning
Environmental implications on strategy front
Business challenges
Unit 3
Strategic planning process
Mission and business definition
Survey of environment
Analysis of industry and competition
Internal appraisal of the firm
Unit 4
Competitive
advantage and core competence
Concept
Nature and significant
Source
Appraisal
Building and acquiring competitive advantage
Concepts of core competence
Acquiring core competence
Unit 5
Strategic
formulation
Setting corporate objective
Formulating corporate strategy & business
level strategy
Generic strategy alternatives
Expansion strategy (intensification &
diversification)
Unit 6
Strategy choice
Evaluation of Opportunity
Criteria for choice
Allocating resources to business
Reference books
Business policy and strategic
management by Ramaswami and Namakumari
Competing for the future, by hamel G
and C.K. prahaland , harward business school press.
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